![]() In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1 st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains. For the past 25 years, MBC Group was able to enrich people’s lives through information, interaction and entertainment. MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region. ![]() The company is privately held with VC backing, and was founded in 2008 with offices in Europe and the U.S. Our platform leads the industry in technologies integrated and devices supported, enabling our customers to make smart business decisions using in-depth and complete data. Using real-time data we help our customers to deliver excellent video experiences. NPAW is a big data and business intelligence company serving the online media industry. It improves our users’ experience by leveraging important aspects of our video streaming, audience engagement, and quality of experience.” While Adriaan Bloem – Senior Manager Online Platforms, added “Using YOUBORA we are able to better analyze and monitor our SHAHID VOD service. For this reason, we are committed not only to keep those standards, but to exceed them by enhancing critical aspects of their video service, quality of experience and audience engagement.”įadel Zahreddine, MBC’s Group Director of Brand Management & Digital said, “YOUBORA will allow us to act faster upon our SHAHID user experience enhancements coping with our region’s infrastructure challenges particularly with the variety of broadband connectivity levels which directly impacts any video streaming experience”. “We know the high expectations MBC’s SHAHID viewers demand, but we also know that MBC has accomplished those expectations by delivering an experience with high standards. “We are proud to strengthen our leadership position in the Middle East and North Africa with the addition of MBC Group, to our growing list of key customers”, said Ferran Gutiérrez, CEO at NPAW. The data provided through YOUBORA can also be used to compare various digital audiences and quality KPIs to analyze and decide on how to improve the overall delivery performance of SHAHID. YOUBORA also allows for the multi-level filtering of different parameters to easily pinpoint key information. With YOUBORA Analytics MBC’s SHAHID will be able to monitor critical audience, quality and user behavior metrics on streaming Video. By analyzing key metrics and KPI’s from YOUBORA Analytics, MBC is able to take proactive actions to continuously improve their services across all screens, leading to increased audience engagement and viewership growth. SHAHID VOD service offers the most popular and innovative entertainment for a wide Arab audience worldwide on various devices.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |